I train people in new systems. It is fascinating work, usually I don’t know what I am doing in the new system… until ….. I DO…. and then I can explain how I got from the desolate feeling of “I don’t have a clue” to “I got it!”. It isn’t everyone’s dream job, but I love learning. But suppose you don’t.
How do you learn when you don’t want to? Try VIDEO.
Rule #1: Make it easy.
Rule #2: Answer the Question and don’t go all marketing blurbs when you answer the question.
Rule #3: Involve all your students senses by using color, showing what to do, showing the results … and then stop talking.
Rule #4: Follow up the video learning with a one-page step by step, like a recipe for your favorite cake. It may have some hints and tips, it may have some “Don’t do this” but it will be easy to scan, using simple words, organized for the happy path. Let your viewer Get the Job Done. Add the survival skills info later.
But not having a video strategy for 2017 is like not having a digital strategy in 2000. You might be able to survive for the time being, but holdouts will find themselves seriously left behind and racing desperately to catch up in just a few short years ahead. More and more, digital means video. Like it or not, other media formats are moving to the margins—making it pretty much essential to start putting together your company’s video strategy right about now.
It may seem daunting at first, and it will certainly take more time than you thought or wished. But the systems will be so much easier for your team. Green Ideas can be very techy geeky and hard to move from what is now to what could be. In order to get team members going the same direction, they MUST understand what/why they are doing. In order to get funding, the lender must feel confident about what the company is doing. In walks VIDEO. In 5 minutes you can explain, train and convince.
One of the easiest ways to make effective videos is to tap the talent that’s already on your payroll. Allowing staff to speak honestly and directly to customers creates an intimacy that can instantly cut through the
For the full article that has the quotes, go to the FAST COMPANY article here, “The Future of Work: Yes, even your Company Needs a Video Strategy”