Pinto! A new free food app. Ever wonder WHAT is healthy? Reading labels in tiny print doesn’t help much. It is hard to track what ingredients are in which categories like sugar, starch, vitamin.
Read on about Pinto:
WHY PINTO? The concept aims to deal a blow to food companies’ sleight of hand, which has to date brought Cheerios cereal dangerously close to being regulated as a cholesterol drug, led Vitaminwater’s lawyers to argue that “no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage,” and seen Kind Bars scolded by the U.S. Food and Drug Administration for calling themselves “healthy” (the company argued it was its corporate philosophy that was healthy, ( WHAT? Read that twice!) …not the product).
Pinto means to offer a rare brutal honesty in nutrition that favors the honesty over the brutality—not a Yelp for food, but rather a Snopes, backed by roughly 120 dietitians and nutritionists who have been consulting and field-testing for Pinto.
It’s easy to set up your profile & goals. Pick the items you eat- to learn more and you can also get the results for the content/vitamins/ingredients you are tracking.
While the app is free to consumers, Pinto makes money, strangely enough, by telling food retailers exactly what they’re selling. “Obviously they know what they’re selling in terms of ingredients,” says Slover. “But they don’t know how customers are seeing that inventory. A restaurant can learn how much of its menu is Whole30-compliant and shift marketing around that. We offer that data automatically, programmatically, across the board. The share of Americans with specific dietary needs and wants isn’t going anywhere. It’s only going to grow. What we sell is a way to lock in a relationship with them.”